Words Matter #3: It's not about you


Open the last dozen emails you’ve written.

Chances are, the body of your message started with “I.”

It’s probably the most frequently used pronoun throughout the document (go ahead, count them…).

Why should they care about your idea, topic, or message?

If you want to capture someone’s attention… make it about them.

Tailor your message to hone in on an angle that affects them:

  • What impact will it have on them?

  • How will it make their world better?

  • What problem will it solve for them?

Words matter: less I and more them.

Click to hone your skills with another topic in the Words Matter series:

Words Matter #12: Design and deliver better questions

Words Matter #11: Earn your audience's attention

Words Matter #10: Choose learning over knowing

Words Matter #9: Say what you want

Words Matter #8: Maximize your conversational influence

Words Matter #7: Face your truth

Words Matter #6: Aim to impact; not impress

Words Matter #5: What’s love got to do with it?

Words Matter #4: Don’t contaminate the conversation

Words Matter #2: Three dead-weight words to leave behind

Words Matter #1: Communicate with power