Why your email needs an "I" exam

In only a few seconds, your recipient will determine whether your email gets opened or avoided.

The primary reason emails lack impact is that they fail to intrigue.

Pull up your last dozen sent emails (really…we’ll wait while you do it).

Reread the body.

Chances are, the very first word is “I”.

Count how many times you wrote the word “I” throughout your message.

No other word is used as often.

“I” is focused on YOU.

Your reader is focused on THEM.

Ensure your message speaks to your reader’s interest and point of view.

It’s the most powerful way to earn and retain their attention.

Give your emails an “I” exam to improve your chance of being seen.