Show beats tell
“I’m from Missouri. Show me.” Growing up, that’s how my mom would reply to a questionable idea.
Hearing her words confused me since she was born and raised in New York City.
Until I finally caught on. My mom was really saying, “Prove it.”
People are skeptical of words. They want actions; not claims.
It takes no skill to declare: “do business with us, we’re different”
How is making an unsubstantiated claim different?
Want to make an impression?
Show beats tell.
Rather than saying you’re different; be different.
That’s what people are looking for.
That’s what gets attention.
Thanks for the advice Mom. As usual, you were right.