Show beats tell

 
SHOW BEATS TELL (3).jpg

“I’m from Missouri. Show me.” Growing up, that’s how my mom would reply to a questionable idea.

Hearing her words confused me since she was born and raised in New York City.

Until I finally caught on. My mom was really saying, “Prove it.”

People are skeptical of words. They want actions; not claims.

It takes no skill to declare: “do business with us, we’re different”

How is making an unsubstantiated claim different?

Want to make an impression?

Show beats tell.

Rather than saying you’re different; be different.

That’s what people are looking for.

That’s what gets attention.

Thanks for the advice Mom. As usual, you were right.