Do you promote vanity or value?

A millisecond.

That's how long someone has to capture our attention.

So why are we inundated with requests like:

Yawn.

See the theme?

Me. My. I.

Everyone is so busy talking about themselves that they fail to stop and ask a crucial question: “What does my audience care about?”

It’s the misstep of promoting vanity over value.

Posting information about you provides no value to your reader.

People care about what’s interesting, inspiring, thought provoking, important, or helpful, to them.

Give them a reason to follow you on Twitter, like your Facebook page, or check out your new website.

It’s not about you…it’s always about them.

Drop the vanity and give your reader the value they deserve.