The downside of low-hanging fruit

“Let’s identify and go after the low-hanging fruit.”

It’s a common phrase in the workplace.

We rarely pause to consider:

What makes this low-hanging fruit so attainable is its lack of value.

There’s little to celebrate from acquiring fruit that’s overripe and infested.

Instead of chasing low-value outcomes, make it your goal to pursue meaningful fruit that’s worth your effort and talent.

Have the courage to make the climb that others aren’t willing to make—so high up that your knees shake when you dare to look down.

That’s where the best fruit resides, and the view is spectacular.

Now that’s worth going after.