Nobody buys what you sell
Why do most people talk in terms of what they sell?
Customers hear in terms of what they buy.
What you sell and what people buy are not the same thing. Not even close.
This applies to products, services, and ideas:
A retailer sells outdoor equipment and apparel
Their customer buys freedom and adventure
A consultant sells LinkedIn profile design
His client buys a compelling professional brand for networking and career growth
An executive sells an idea to serve customers more efficiently
Her team buys a balanced and productive workload
Selling is about you.
Buying is about them.
Want people to be intrigued with your products, services, and ideas?
Speak their language.
Sell what they buy.