Never use this phrase

When you find yourself interacting with anyone resembling a client, customer, buyer, patient, resident, etc...

Never say this phrase:

“Here’s what you need to do…”

Your customer only has two things they need to do: 

1.     Treat you with dignity

2.     Pay

Everything else is on you.
Telling them what they need to do, is like telling your customer to take their business elsewhere. 

Instead, say this:

“Here’s what I’m going to do…”

Your ownership earns their loyalty.

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