Lesson from the lemonade stand

 
Lesson from the lemonade stand.jpg
 
 

I went for a run in the 90s. 

Not the decade, the degrees.

On the way home, I spotted a delightful summer sight:

Kids running a lemonade stand…

 
Sophie and Finley, Founders of Lemonade + More

Sophie and Finley, Founders of Lemonade + More

 

Passing by, I called out, “If I had money on me, I’d probably buy a gallon.”

I heard an enthusiastic shout, “Have a good run!”

Instead of ignoring, they chose interaction. Rather than pushy, they chose polite.

At that point, my thoughts turned to: You just sold some lemonade.

I hurried home and grabbed my wallet with the same urgency as when you hear an ice cream truck.

Four cupcakes and two lemonades later, they had a happy customer.

It wasn’t their marketing or even their product assortment that sold me… it was the way they handled a potential objection. At first glance I was a non-customer.

They provided encouragement in spite of discouragement.

The next time you face a possible letdown, remember:

A refreshing reaction has the power to transform a potential customer into a paying one.