Business isn’t about grades
High school and college were formative years for communication.
We were taught that papers had a minimum page and/or word count and presentations had a required length.
We can acutely recall the outcome of those mandates:
Long, boring, repetitive messages.
Readers and listeners struggling to pay attention.
It didn’t matter what your audience experienced; your grade depended on how well you followed the rules.
The rules have changed.
Business isn’t about grades; it’s about results.
Results driven by your ability to earn attention and gain traction.
How do you accomplish this?
Edit your message for power: Keep it short. Keep it targeted. Keep it moving.
Speak the value language of your audience: Ensure your topic connects with what others care about.
Drive meaningful action: Identify clear and compelling next steps.
Release yourself from English class etiquette.
Brevity is the mark of a business master.
