The worst business decision

It was the worst business decision I ever made.

Looking back...I see where things went wrong.

I approached this customer interaction from a short-sighted perspective: mitigate costs.

I should have acted from a long-term perspective: maximize loyalty.

Watch this 5-minute video to make sure your customer decisions yield better business results than mine did.

Shift your attention away from the fear-of-loss and focus on the hope-of-gain.