The business you're really in

 

It sounds like a simple question and it produces a lot of confusion:

What business are you in?

When you’re asked about the business you’re in, it’s easy to default to your industry or products.

While there are multitudes of industries and countless unique products…we’re all in the same business:

Relationships.

This 10-minute video explores how you can strengthen the relationships that allow your business to thrive:

  • What is rapport and why is it the foundation of your business?

  • How can you create rapport with anyone in your organization?

  • What are common barriers to building rapport at work?

Now, get to work on improving the business you’re really in.

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30 second readRich SchlentzReality Check, IntentionalComment