Finish line

 
 
 

We wrapped up our team meeting by confirming all upcoming deadlines. That's when it caught our attention...

"Deadlines." That's a strange label. Why must completing a project be synonymous with death?

It's easy to get lulled into accepting and utilizing common corporate language.

Since then, we've adopted a new phrase. Our due dates are now called: Finish lines.

It's more motivating to be finished, than dead.

Words matter.